Governor McDonnell Announces $800,000 in Grant Funds to Increase Tourism in Virginia’s Localities
~40 local tourism projects will receive marketing dollars to increase visitation and revenue~
RICHMOND – Governor Bob McDonnell announced today nearly $800,000 in tourism marketing grant funds for more than 40 local tourism initiatives across the state. The Virginia Tourism Corporation awards the grants. Each grant is matched by funds from a minimum of three local organizations and used to support marketing initiatives including advertising, Web development, online marketing and brochures. The three to one matching funds provided by local partner organizations leverages the $800,000 in grant funds into more than $2 million invested in tourism marketing. In total, more than 180 public and private partner organizations will work together as a result of the grant program. Governor McDonnell recently increased funding for the program as part of his efforts to increase economic development through tourism.
“Tourism is an integral part of the Virginia economy – providing nearly $18 billion in revenue and employing more than 204,000 people,” said Governor McDonnell. “These grant funds are designed to spur economic development through tourism. The state’s investment maximizes local marketing funds – allowing for localities to double and sometimes triple their marketing power to attract more visitors to local destinations.”
The Virginia Tourism Corporation (VTC) Marketing Leverage Program is designed to stimulate new tourism marketing through partnerships and to extend the Virginia is for Lovers brand. The objective of this program is to leverage limited marketing dollars, resulting in increased visitor spending. A minimum of three entities must partner financially to apply. Partners may consist of Virginia towns, cities, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events, and other entities.
“Virginia’s tourism marketing has a proven 5:1 return on investment, meaning that every dollar the state invests in marketing provides $5 back in tax revenue alone,” said Alisa Bailey, president and CEO of the VTC. “These grants are a tremendous resource for localities that helps get attention for local destinations and generate the revenue and jobs that tourism creates.”
Details on grant awards are below. The next round of the Tourism Marketing Leverage Program will open August 8, 2011. Localities interested in applying should visit www.vatc.org for more information.
VTC Marketing Leverage Grant Awards
Organization
|
Project
|
Amount
|
Artisan Center of Va. |
Take Home a Piece of Va. |
$10,000 |
Shenandoah County |
Shenandoah County Shines |
$7322 |
Richmond CVB |
Greater Richmond Video Series |
$50,000 |
Colonial Athletic Assoc. |
Va is for Lovers of CAA |
$10,000 |
The Crooked Road |
The Collaborative Crooked Road |
$28,000 |
Draper Mercantile Trading Co. |
Concert Series Marketing |
$7300
|
Friends of Southwest Virginia |
Inviting the World to SWVA |
$50,000 |
Round the Mountain |
Digital Online Artisan Maps |
$40,000 |
Northampton County |
Cross the Bay for a Day |
$37,077 |
Goochland County |
Discover Goochland |
$10,000 |
Northern Neck Tourism |
One-Tank Marketing |
$10,000 |
Scott County |
Outdoor Recreation Marketing |
$9,998 |
Waterford Foundation |
Waterford Homes Tour |
$12,913 |
Tazewell County |
Back of the Dragon |
$10,000 |
Roanoke River to Trails |
Tobacco Heritage Trail |
$878 |
Roanoke Valley CVB |
Blue Ridge Mountain Marketing |
$50,000 |
Virginia Beach CVB |
Live, Love, Run the Winter |
$46,851 |
Smyth County Tourism |
Blue Ridge Highlands Fishing Trail |
$30,000 |
Virginia for the Arts |
Minds Wide Open 2012 |
$24,882 |
Boydton Historic Renaissance |
Southern Virginia’s Little Village |
$2,500 |
Jamestown Settlement |
America’s Historic Triangle |
$50,000 |
Smith Mountain Lake Chamber of Commerce |
It’s Closer Than You Think Campaign |
$9,118 |
Piedmont Arts Assoc. |
Discover Martinsville’s Museums |
$9,925 |
Depot Arts Assoc. |
Entertain Your Sense of Art |
$1,655 |
City of Poquoson |
Seafood Festival and Recreation |
$6,142 |
City of Radford |
Phase V Tourism Initiative |
$10,000 |
Town of Brookneal |
Brookneal Wine Festival at Red Hill |
$2,504 |
City of Waynesboro |
Rebranding and Marketing |
$28,211 |
SoVa Wine Trail |
Wine Through Southern Va. |
$7,477 |
City of Galax/Grayson Co. |
Bluegrass, Blue Ridge, Blue Skies |
$23,013 |
Wilderness Road |
Brochure and Marketing Plan |
$42,000 |
Thomas Jefferson Foundation |
Greater Charlottesville Marketing |
$50,000 |
Visit Loudoun |
Lansdowne Resort Family Campaign |
$13,000 |
Nelson 151 |
Nelson 151 |
$10,000 |
Virginia Golf Vacations |
Click, Play and Save |
$15,775 |
Waynesboro Tourism Assoc. |
Mobile Marketing |
$4,642 |
Waynesboro Parks & Rec. |
Run the Valley Series |
$5,000 |
Shenandoah Valley Art Center |
River City Fall Foliage |
$10,000 |
Thomas Jefferson’s Poplar Forest |
Wine Festival |
$10,000 |
Hague Winery |
Good Life Now and Then |
$8,000 |
Visit Fairfax |
Banner Advertising Campaign |
$30,000 |
Abingdon CVB |
Entertain Your Senses |
$10,198 |
Out of Woodstock Productions |
Virginia Renaissance Fair |
$10,000 |
Tourism is an instant revenue generator for Virginia that generates nearly $18 billion in revenue, supports more than 204,000 jobs and provides $1.24 billion in state and local taxes.
Love is at the heart of every Virginia vacation. Visit www.Virginia.org to learn more about vacation destinations in Virginia or call 1-800-VISITVA to receive a free, Virginia is for Lovers travel guide.