Loveworks- Virginia Tourism

LOVEWORKS at VA-1

35-Mile Drive at the Virginia Tourism Summit in Richmond, Virginia

On behalf of 35-Mile Drive and tourism in Goochland County, Jenny Liesfeld and Aynsley Fisher attended the VA-1: LoveWorks Conference. The two-day event offered attendees from the tourism industry around Virginia the chance to network, learn and gain insight into the latest data. Highlights included: electronic marketing workshops, lunch with members of Virginia’s General Assembly, a report on the new statewide tourism plan, how to integrate the “Virginia is for Lovers” campaign and your own, latest consumer research and travel trends, tourism and economic development, marketing leverage grant programs and panel discussions on leading with advocacy and supporting tourism when funding is cut, frozen or nonexistent.

Fun Fact:

The highly anticipated movie “Lincoln” (in theaters November 16, 2012), directed by Steven Spielberg, starring Daniel Day-Lewis and Joseph Gordon-Levitt, was filmed in Richmond, Petersburg and even Goochland County. Petersburg plays Richmond, Richmond plays Washington, D.C., and the Goochland/Powhatan set from HBO’s award-winning miniseries “John Adams” also played a role. As Rita McClenny, Director of the Virginia Film Office and Interim President and CEO of the Virginia Tourism Corporation reported, “when Spielberg saw the Capitol in Richmond, he said, ‘I want that to be the backdrop for my film!'”